We turn Muslim travel demand into measurable growth for the world's leading travel brands.
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Win share of the world's fastest-growing travel segment.
We help destinations measure readiness, sharpen positioning, and compete for the 262M Muslim international arrivals projected by 2030.
One operating system for the Muslim travel market.
We don't sell services in isolation. Every engagement is wired into the same intelligence, the same standards, and the same global ecosystem that has shaped Muslim-friendly travel for 17 years.
Independent, globally recognized standards across hotels, restaurants, airports, and destinations. Crescent Rated brands signal credibility to 196M Muslim travellers — and to the boards that fund them.
GMTI rankings, MTIT signals, CR MAPS dashboards, and bespoke advisory. The intelligence destinations and brands use to size markets, prioritize investments, and defend strategy in the boardroom.
Structured certification through CrescentRating Academy and SkillsCo — from front-line staff to executive teams. Sector-specific pathways for hospitality, F&B, retail, and destination management.
Targeted campaigns through HalalTrip, the Halal in Travel Global Summit, and our partner network. Connect directly with high-intent Muslim travellers — not impressions, bookings.
Wherever the Muslim traveller shows up, we're already there.
17 years of fieldwork across 40+ countries means our standards, training, and intelligence are calibrated to the realities of every sector — not theoretical frameworks.
The intelligence the market actually uses.
For 11 editions, the Mastercard–CrescentRating Global Muslim Travel Index has been the shared language tourism boards, hotel groups, and consultancies use to plan, pitch, and defend strategy.
The destinations and brands shaping Muslim travel choose CrescentRating.
Working with us means joining the category itself.
The annual gathering where ministers, hotel CEOs, OTAs, and partners convene. Where GMTI is unveiled. Where deals get signed.
From boutique hotels to national tourism boards, our member directory is the most-referenced source for Muslim-friendly travel partners worldwide.
Millions of Muslim travellers plan trips through HalalTrip every year. Destination Visitor Guides drive qualified, high-intent demand directly to your front door.
Tell us your goal.
We'll show you the path to measurable impact.
A 30-minute discovery call with our strategy team. No pitch deck — just a clear assessment of where the opportunity is for your brand or destination.