Dr. Mohamed Battour
Associate Professor at Faculty of Commerce, Tanta University, Egypt
Dr. Mohamed Battour is an associate professor at faculty of commerce, Tanta University, Egypt. He holds a Bachelor’s degree in Business and Accountancy, MSc in Marketing, and PhD in destination marketing from University of Malaya. His area of expertise includes destination marketing, Halal tourism, Islamic marketing. He has been a speaker on matters of Halal tourism for many conferences. He is also a reviewer in top ranking journals. His devotion towards Halal tourism and research activities enabled him to publish papers in top ranking journals in different fields, mainly in the area of Halal tourism, CRM and Islamic marketing.
Articles by Dr. Mohamed Battour
Jan 2017
Treating Muslim Tourists with Respect
Read more for an analysis on Muslim-friendly tourism and the importance of treating Muslim tourists with respect and how it can be done. Find out how this can benefit the travel industry.
Sep 2016
Halal Tourism or Muslim-Friendly Tourism?
Halal tourism, Muslim-friendly or Islamic tourism - which is the most suitable term? This article explores how each can be used and how the right terminologies can be identified.
Sep 2016
Halal Tourism in a Muslim Country: What is Next?
The marketing of Halal tourism can be complex due to the fact that non-Muslim tourists and Muslim tourists react differently to it. The basic premise is non-Muslims perceive destinations in some Islamic countries as different from ‘Western’ destinations.