About Muslim Travel Intent Tracker (MTIT)

The Muslim Travel Intent Tracker (MTIT) is a metric designed to gauge and monitor the travel intent of Muslim travelers over time. By considering various timeframes, from immediate travel plans to those planned over a year in advance, the MTIT will capture the dynamic and evolving preferences of the Muslim travel market. The MTIT will be tracked and published monthly, ensuring industry stakeholders stay informed about current trends, anticipate future demand, and identify potential growth opportunities in the Muslim travel market. The MTIT score represents a quantitative measure of travel intent among Muslim consumers. It indicates the level of interest and willingness among respondents to engage in travel activities within the next six months. A higher MTIT score suggests a stronger inclination and readiness to travel, while a lower score indicates a comparatively lower level of travel intent.

MTIT Insights