Question 1

What is the Global Muslim Travel Index (GMTI)?

Accepted Answer

The Global Muslim Travel Index (GMTI) is an annual index co-published by Mastercard and CrescentRating that ranks 150 destinations on their Muslim-friendly travel readiness using the ACES framework. Now in its 11th edition (2026), it draws on over 60 quantitative datasets to produce a 0â€“100 score for each destination.

Question 2

Which is the top Muslim-friendly destination in 2026?

Accepted Answer

Malaysia ranks #1 globally in the GMTI 2026 with a score of 82. Indonesia, TÃ¼rkiye, and Saudi Arabia share the #2 position with a score of 79. Source: Mastercard-CrescentRating Global Muslim Travel Index 2026.

Question 3

Which is the top non-OIC Muslim-friendly destination in 2026?

Accepted Answer

Singapore is the top non-OIC destination â€” #1 non-OIC and #11 globally with a score of 72. Hong Kong is #2 among non-OIC destinations. Source: Mastercard-CrescentRating Global Muslim Travel Index 2026.

Question 4

How large is the global Muslim travel market?

Accepted Answer

The global Muslim travel market reached 196 million international arrivals in 2025 (+11.3% year-on-year), projected to reach 262 million by 2030 and USD 310 billion in annual expenditure. Source: Mastercard-CrescentRating Global Muslim Travel Index 2026.

Question 5

What does ACES stand for in the GMTI?

Accepted Answer

ACES stands for Access (connectivity, visa, transport), Communication (marketing, stakeholder awareness), Environment (safety, faith restrictions, sustainability), and Services (prayer facilities, halal dining, accommodation). It is the four-pillar framework used to score destinations in the Mastercard-CrescentRating GMTI.

Question 6

What is the UDAS?

Accepted Answer

The Unified Destination Activation Stack (UDAS) is CrescentRating's operational roadmap integrating ACES (diagnose readiness), RIDA (shape the proposition), and TRUST (convert consumer interest into bookings). It guides tourism boards and operators from baseline measurement to realised Muslim traveller demand.

Global Rank	Destination	Market	GMTI Score (0â€“100)
#1	Malaysia	OIC	82
#2	Indonesia	OIC	79
#2	TÃ¼rkiye	OIC	79
#2	Saudi Arabia	OIC	79
#5	Qatar	OIC	76
#6	United Arab Emirates	OIC	75
#7	Iran	OIC	74
#7	Bahrain	OIC	74
#7	Kuwait	OIC	74
#10	Oman	OIC	73
#11	Singapore	Non-OIC	72
#12	Pakistan	OIC	71
#12	Morocco	OIC	71
#14	Jordan	OIC	70
#15	Maldives	OIC	68
#16	Bangladesh	OIC	67
#17	Egypt	OIC	66
#18	Azerbaijan	OIC	65
#19	Albania	OIC	64
#20	Hong Kong	Non-OIC	64

Global Rank	Destination	Market	GMTI Score (0â€“100)
#1	Malaysia	OIC	82
#2	Indonesia	OIC	79
#2	TÃ¼rkiye	OIC	79
#2	Saudi Arabia	OIC	79
#5	Qatar	OIC	76
#6	United Arab Emirates	OIC	75
#7	Iran	OIC	74
#7	Bahrain	OIC	74
#7	Kuwait	OIC	74
#10	Oman	OIC	73
#11	Singapore	Non-OIC	72
#12	Pakistan	OIC	71
#12	Morocco	OIC	71
#14	Jordan	OIC	70
#15	Maldives	OIC	68
#16	Bangladesh	OIC	67
#17	Egypt	OIC	66
#18	Azerbaijan	OIC	65
#19	Albania	OIC	64
#20	Hong Kong	Non-OIC	64

Common questions about the GMTI 2026.

What is the Global Muslim Travel Index (GMTI)?

Which is the top Muslim-friendly destination in 2026?

Which is the top non-OIC Muslim-friendly destination in 2026?

How large is the global Muslim travel market?

What does ACES stand for in the GMTI methodology?

What is the UDAS and how can destinations use it?

Common questions about the GMTI 2026.

What is the Global Muslim Travel Index (GMTI)?

Which is the top Muslim-friendly destination in 2026?

Which is the top non-OIC Muslim-friendly destination in 2026?

How large is the global Muslim travel market?

What does ACES stand for in the GMTI methodology?

What is the UDAS and how can destinations use it?