In a bid to reach out to Muslim travellers, the Tourism Authority of Thailand is set to invite over a hundred tour agents and industry experts to Thailand for the Thailand Travel Mart 2015 - scheduled to be held from the 3rd to the 5th of June. Attracting more Muslim tourists is also in line with the Thailand government policy to promote Halal food. 

The Tourism Authority of Thailand stated that its main Muslim tourist markets were Saudi Arabia, Iran, UAE, Indonesia, Kuwait, Turkey, Malaysia and Oman. Thailand has seen a surge in Muslim tourist arrivals since 2007, with a growth rate of 7.6% to receive over 2 million arrivals in 2013 alone.

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