China’s growing Muslim population has been identified as a high potential source market for Islamic destinations. Experts note that the rapid expansion of China’s Muslim population has resulted in inflated demand for travel from China to centres of the Islamic faith. By 2030, China’s Muslim community is expected to represent 2.1% of the Republic’s total population.

China is becoming the largest source market for international travel in general with 67.5 million trips taken by Chinese travellers in 2014. Annual Chinese arrivals are expected to hit the 97 million mark by 2023, following a growth trajectory of 5.1% per annum over the next decade.

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