The Tourism Authority of Thailand projects a huge increase in Muslim visitors from the year 2016 onwards - particularly from the neighbouring countries of Indonesia, Malaysia and Brunei Darussalam. This increase in Muslim visitors is owed to the upgrading of Muslim-friendly facilities in the destination - with Halal food and prayer facilities becoming readily available and an increasing investor interest in developing Halal tourism hotels.

Industry experts noted that Thailand has always been a popular choice - especially for families travelling to Phuket with direct Emirates flights. Representatives from the Tourism Authority of Thailand identified the country's ability to cater to Muslim travellers by providing Arabic-speaking staff, Halal food options, prayer facilities in the airport, Muslim-friendly hotels and restaurants, and tourist attractions to its visitors.

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