Industry experts have noted that Muslims around the Middle East and elsewhere are increasingly looking to the UAE as an ideal travel destination - due to its Islamic provenance and modern sensibilities. Sharjah in particular was identified as a destination that attracts a large share of the Halal and family tourism industry since its hotels serve no alcohol and provide separate pools, gym and spa facilities for men and women.

The UAE also embraces its role as a leader in the provision of Islamic finance, strengthening its position as a premier destination that can compete with the powerhouses of the Halal tourism industry such as Malaysia and Turkey.

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