Since 2008, we have been offering a wide range of Destination Marketing services to clients in the hospitality and tourism & travel industry to effectively connect with the fast growing Muslim travel market. Our in-depth understanding of the lifestyle, behavior and specific needs of the Halal conscious traveler has enabled us to ensure our clients identify the right approach to effectively appeal to the hearts and minds and capture a significant share-of-wallet of this segment.
We provide professional support and targeted solutions through customized strategic marketing plans that address the needs of the destination and businesses. Our dedicated team ensures that your destination’s attractiveness is communicated to potential Muslim visitors with the intended brand positioning.
Identifying visitor markets that align with destination’s attractions and experieces as well as community values. The Muslim travelers can be segmented into many niche groups, each with specific and varied preferences. Understanding their preferences, intrinsic & extrinsic motivational factors in decision-making and travel planning process, is crucial in positioning the destination..
Fostering a Muslim-friendly brand awareness of the destination to travelers from the target markets.
Development of a customized strategic Marketing Plan that caters to destination needs in proving a unique and unforgettable experience for the Muslim travelers while maximizing their expenditure in the destination..
Facilitation of engagement process in implementing the marketing plan. This includes - but is not limited to - relevant promotional and advertising initiatives that influence visitor perceptions, awareness and destination choices.
Over 10 National Tourism Boards, Regional Tourism Boards, City Governments & DMOs
Research and recommendations to improve Muslim traveler experience to Cape Town
Research and recommendations to improve Muslim traveler experience to Jeju Island
Research and recommendations to improve Muslim traveler experience to Fukuokat
Capability building & comprehensive destination marketing services. Muslim Visitor Guide in English & Arabic
Capability building & comprehensive destination marketing services. Muslim Visitor Guide in English & Arabic
Capability building & comprehensive destination marketing services. Muslim Visitor Guide in English. Arabic & Chinese coming soon.
We have designed and developed Muslim Visitor Guides in English, Arabic and Chinese for top destinations
Research and development of unique content focused on various aspects of a destination. With informative posts, to keep the consumers and readers informed about new products, special offers and culture behind the destination targeted at specific consumers taking into consideration the nature of the campaign. All creatives and advertisements designed are carefully curated to expose consumers to content that is relevant to their needs
The spectacular city of Jakarta is truly a destination like no other. While exploring the city and its many attractions... read more
An excellent Muslim-friendly hotel in Singapore, Fairmont Singapore is conveniently located in the heart of the bustlin... read more
Indonesian cuisine is one of the most delicious cuisines in the world that is widely known for its richness in spice and... read more
Looking for Muslim-friendly accommodation while in Bintan? We’ve got you covered. The first step to planning any vacatio... read more
Gain a fundamental understanding of the Halal Travel market with our comprehensive online learning program and certifica... read more
The Island Garden City of Samal in the Philippines is a destination of incredible beauty featuring stunning white-sand b... read more
The Island Garden City of Samal in the Philippines is a destination of incredible beauty featuring stunning white-sand ... read more
We have worked with notable Influencers in the region on travelogues that document, promote and highlight the destination’s Muslim friendliness to over 1 million followers globally
Our trip discovery videos are essential for Muslim travelers during their trip planning research. From tips on where to find halal food to the learning about the historical significance of cultural landmarks, reach out to a wider international audience as we narrate your story for you.
If you have any questions related to our destination marketing services, we are here to help you