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May 2016

The Best Provision: Understanding the Needs of the Muslim Traveler

“Wherever you go, go with all your heart.” - Confucius The adventure of travelling starts even before the first footstep. From compact travel toothpastes to portable irons, preparing and packing your provisions for tha...read more
| Head of Research and Training Read more on..Opinion
May 2016

Halal Tourism: An opportunity for Spain?

The tourism industry is one of the most dynamic in the world. It currently represents 9.8% of world GDP, almost 7.6 trillion dollars, 6% of worldwide exports and 10% of employment on record. Within this huge market, the Halal...read more
| Associate Researcher at IE Business School Read more on..Opinion
Apr 2015

The importance of the Muslim travel market

The Muslim travel market is one of the most lucrative and one of the most rapidly growing market segments in the industry. It is also one of the world's highest spending tourist markets. Therefore it is vital that destination...read more
| Content Manager Read more on..Opinion
Nov 2014

Why Muslim-friendly spas are a hit amongst Muslim travellers

  Though spas and wellness treatments are a favourite component of travel amongst many leisure travellers, most Muslim travellers are unable to experience spa treatments since a majority of spas and wellness centres aroun...read more
Oct 2014

Halal Tourism in Maldives

The Maldives Islands or more commonly known as Maldives has always been known as a romantic getaway for honeymooners. With hundreds of remote ‘resort islands’, Maldives offers a private and personalized holiday like no ot...read more
Aug 2014

Why should front-line staff be aware of the needs of Muslim guests?

  Front-line staff in any industry play an important role in the success of a business, including that of the travel, tourism and the hospitality trade. The interaction they have with the holiday maker can be crucial in m...read more
Aug 2014

Destination marketing strategies for Asian Muslim travelers

  The Muslim population is the fastest growing population in the world and also rising is their education levels, purchasing power and standard of living. This is causing changes in their lifestyles and increasing demand ...read more
Aug 2014

Malaysia’s prominent role in Halal tourism

Malaysia – the top-ranked destination for Muslim travellers – has always been a prominent centre for Muslim Travelers. With the country's population comprising over 60% Muslims, Malaysia's tourism policy stands on en...read more
Aug 2014

Japan welcomes Halal tourism

Japan is becoming an increasingly popular destination for Muslim travellers. In a bid to attract larger numbers of Muslim travellers, Japan is restructuring its tourist industry in order to better serve the specific need...read more
Aug 2014

Why should tour guides be aware of the special needs of Muslims?

With the growth of the Muslim travel market, tour operators and guides too need to have a thorough understanding of the special needs of Muslim guests in order to effectively attract and provide them with better services. ...read more
Aug 2014

Why do you need Halal food in your restaurant?

Starting any business can be a huge challenge and running a restaurant is one of the most challenging of all, yet it can also be one of the most rewarding and satisfying businesses in the world. Most restaurant owners are...read more
Aug 2014

Why is the availability of prayer facilities so important to Muslim travelers?

Prayer is the method of worship and the main connection of man to Allah (God) and is considered to be the most important obligation and duty of a Muslim. Abandoning prayer is considered to be a major sin that a Muslim can com...read more
Aug 2014

The special needs of Muslim women that the travel industry needs to consider

Muslim tourists globally represent the fastest growing travel segment in the world. With most of these travelers being young and married with families the decision process on where to holiday will be made by all the members ...read more
Aug 2014

How hotels can cater to Muslim guests

Muslim travellers tend to check the availability of certain facilities before deciding on a hotel or accommodation option. The extent to which services and facilities for Muslim travellers - such as Halal food and prayer f...read more
Aug 2014

Can airports ignore Muslim travellers?

Airports cater to various types of travellers from around the world and see large numbers of passengers throughout the year. Good airports should be capable of providing facilities that cater to the diverse needs of travel...read more
Jul 2014

Destination marketing strategies for the Muslim market

The Muslim travel market is one of the fastest growing travel markets in the world and comprises a significant percentage of the entire travel market. Therefore it is of great importance that the Muslim market segment is ta...read more
Jun 2014

How do hotels prepare for Ramadhan?

Ramadan is the religious observance of fasting in Islam and Muslims fast this whole month annually. The date cannot be determined in advance due to the nature of the lunar calendar, however it is expected to begin around the ...read more
Jun 2014

Catering to the middle-eastern traveler

The Middle East is a loosely defined geographic region with most of the countries belonging to western Asia with the exception of Egypt, which is part of Africa, and the north western part of Turkey which is part of Europe...read more
Jun 2014

How to train hotel staff to serve Muslim guests

Muslim travelers around the world represent a major marketing opportunity, and are an important segment in the travel, hospitality and tourism industry. With Muslim travelers spending over $120 billion on outbound travel i...read more
Jun 2014

Can you afford to ignore the Muslim segment in your marketing plan?

The Muslim traveler is an important part of the travel industry, which until recently has not been taken seriously. Most Muslims have had to take care of their requirements or compromise on certain aspects of their holiday ...read more

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