The Mastercard-CrescentRating Unlocking Consumer Trust and Brand Engagement Across Key Segments in Indonesia’s and Malaysia’s Muslim Market report explores brand selection, loyalty, and engagement in two of Southeast Asia’s largest Halal markets. It highlights the growing impact of Halal assurance, ethical business practices, and digital platforms like TikTok and Instagram on consumer behavior. Using the TRUST Framework, the report provides strategic insights for brands in food, fashion, finance, and travel, helping businesses align with faith-based values and evolving consumer expectations to drive growth in these dynamic markets.