Muslim international arrivals reached 196M in 2025 and are on course for $310B in annual expenditure by 2030. CrescentRating gives governments the research, benchmarks and capability to grow arrivals and tourism receipts — with every agency working from the same plan.
We work with ministries, regional administrations and public agencies — here is how we typically engage:
Establish how ready your destination is for Muslim travellers. We identify the gaps, recommend practical actions and set out a phased roadmap for implementation.
Source: Mastercard-CrescentRating Global Muslim Travel Index 2026
ACES, RIDA and TRUST combine into one pathway, from the infrastructure baseline to the experience travellers have and the confidence to book. It gives every agency and region the same language and the same yardstick.
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The quantitative backbone of the stack. ACES defines how prepared a destination is across four areas, and gives every region the same yardstick.
Quantitative datasets define destination preparedness
The research behind the Global Muslim Travel Index
Know where your destination stands. Our research and benchmarking apply the stack to your provinces, cities and agencies.
Book a CallMuslim travel growth is delivered by many agencies at once. These are the five barriers governments most often face.
“A policy delivers only when every agency that touches the traveller works from the same facts, the same standard and the same plan.”
— CrescentRating Strategic Advisory
Few governments hold reliable, destination-specific evidence on Muslim traveller demand, unmet needs and competitor positioning — so priorities and budgets are set on assumption.
Tourism, trade, transport, finance and regional administrations each hold part of the visitor journey. Without inter-agency cohesion and clear ownership, plans stall between departments.
Provinces and cities progress at different speeds against different yardsticks. Without one standard applied everywhere, central government cannot see where investment will matter most.
Officials, regional tourism offices and frontline operators need a common understanding of Muslim traveller needs to deliver consistently on the promises a destination makes abroad.
Without repeatable measurement, it is difficult to show which actions moved arrivals and receipts, or to hold a multi-year programme to account.
Since 2018, CrescentRating has worked with Indonesia's Ministry of Tourism and, in recent editions, Bank Indonesia to benchmark provinces against the ACES framework — giving each one a clear view of its readiness against a global standard.
Provinces are assessed against ACES and compared side by side. Regional tourism boards take part under the Ministry's direction.
Every province is assessed against the same ACES framework that applies to destinations across the world, so results are comparable and credible.
→15 provinces assessed on one scale
Regional tourism boards take part under the Ministry's direction, which keeps national priorities and provincial delivery aligned.
→Central direction, regional participation
Repeated editions give government a consistent way to see how each province is moving, and where support is still needed.
→Five editions since 2018
Developed with the Ministry of Tourism and, in recent editions, Bank Indonesia, bringing tourism and economic policy to the same evidence.
→Tourism and economic policy, one evidence base
From national ministries to city governments and multilateral institutions, our work spans research, capacity building and long-term partnerships.
A comprehensive study of the destination's readiness, followed by training and on-site workshops for hospitality partners and an establishment rating programme.
→200+ stakeholders and policymakers trained, 80+ establishments rated
A 2026 MOU covering eight areas of cooperation, from destination research and capacity building to a governance and progress-tracking platform.
→Eight areas of cooperation under one agreement
An update of the Tourism Satellite Account for the Osh region of the Kyrgyz Republic, supporting evidence-based planning of the visitor economy.
→Tourism Satellite Account update, Osh region
Research and recommendation reports on how each destination can improve the experience of Muslim visitors, with practical next steps for local stakeholders.
→Gap analysis and recommendations for city-level government
Most government engagements begin with a single question: where do we stand? Our pathway answers it, then builds the shared plan, the capability and the measurement that turn the answer into results.
Traveller, source market and stakeholder research that shows where your destination stands today, and which agencies and regions hold the key levers.
A phased, evidence-based plan with clear priorities, shared ownership across agencies and a framework for measuring progress.
Training and certification for officials, regional tourism offices and industry partners, so the plan is delivered consistently on the ground.
Province or city benchmarking against the ACES framework, repeated over time to show progress and guide the next round of investment.
Engagements are modular — governments may enter at any step based on their current readiness and priorities.
Book a call with our team.
Speak with our destination strategy team about your priorities and the right first step for your government.
The Mastercard-CrescentRating Global Muslim Travel Index: the definitive report on 150 destinations and the trends shaping Muslim travel to 2030.
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