Industries: Tour Operators, Activities & Travel Agents

Capture the Growing Demand
for Muslim-Friendly
Tour Experiences

The global Muslim travel market reached 196 million arrivals in 2025 and is projected to reach USD 310 billion by 2030. CrescentRating gives tour operators, tour activity providers, and travel agencies the accreditation, intelligence, and trained teams to lead in this market, not just participate in it.

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17+Years

150Destinations

196M

Arrivals 2025

$310B

Market by 2030

How We Work With You

We work across different functions within tour operators, tour activities, and travel agencies — here is how we typically engage:

Set the Standard for Muslim-friendly Hospitality

From initial gap assessment to a fully documented halal-friendly standard, we help you define and verify the details Muslim travelers check before they commit: prayer scheduling, halal F&B stops, and faith-considerate pacing across itineraries, activities, and agency service.

Halal Consultation

Comprehensive itinerary, activity, and product gap assessment
Muslim-friendly travel package standards framework
Prayer time and halal F&B routing built into itinerary and activity design
Faith-needs audit across all traveler touchpoints

Rating & Accreditation

Hybrid audit by CR-certified assessors
AIRA - AI Readiness Assessment Audit
Bronze, Silver, and Gold tiers for tour operators and tour activity providers
Certification rights for sales and marketing use
Annual renewal pathway for sustained standards

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Market Intelligence

The opportunity is measurable.
The window is now.

Muslim travelers choose operators, activity providers, and agents based on halal standards and faith-aligned itinerary design. Position your business to capture this high-growth market segment:

196M

International Muslim arrivals in 2025

+11.3% year-on-year

208M

Projected Muslim arrivals in 2026

Year-on-year forecast

262M

Projected Muslim arrivals by 2030

Fastest-growing travel segment globally

USD 310B

Projected annual expenditure by 2030

Muslim travel market

Source: Mastercard-CrescentRating Global Muslim Travel Index 2026

The Challenge

Why most operators, activity providers, and agents miss this opportunity.

Muslim travel is one of the fastest-growing segments in global tourism. Yet many tour operators, activity providers, and travel agencies are not equipped to capture this growing demand. Here’s what’s holding them back, starting with a misconception that stops many businesses before they even begin.

“The operators winning Muslim traveller loyalty are not the ones with the biggest catalogues. They are the ones that got structured first.”

CR Travel Strategy Team

A common misconception worth addressing

Becoming Muslim-friendly does not mean narrowing your itinerary catalogue. It means expanding it. Halal dining options, prayer-considerate scheduling, and family-oriented pacing are valued by non-Muslim travelers too. Operators that get Crescent Rated consistently report broader appeal across family travelers, wellness seekers, and travelers from diverse faith backgrounds. You are not choosing a niche. You are removing a barrier that was quietly excluding a segment worth USD 310B by 2030.

No visibility into demand

Most tour operators, tour activity providers, and travel agents rely on historical booking data and general market reports. That data arrives months late. By the time Muslim travel demand shows up in quarterly reviews, competitors have already launched the itinerary or activity.

No credible signal for Muslim travelers

Muslim travelers filter for halal-certified or Crescent Rated operators, activity providers, and agents before they request a quote. Without formal accreditation, your itineraries and activities are invisible to this segment at the point of decision.

Inconsistent delivery across branches and partners

A network may have one flagship branch or activity site with strong halal-friendly product knowledge and a dozen others with no framework at all. Inconsistency erodes trust faster than absence, and Muslim travelers share their experience with an operator or agent widely.

Frontline teams without the knowledge

Prayer times get left out of daily schedules. Halal dining is assumed rather than confirmed. Ramadan travel requests are handled without a structured protocol. Without training, even well-intentioned counsellors and activity hosts fail at the point of guest contact.

Client Case Studies

Built around your itinerary.
Not a generic template.

Every tour and activity operates differently. CrescentRating adapts its assessment framework, certification process, and onboarding timeline to fit your specific itinerary, partner network, and readiness level.

Balinese Villages, Rice Terrace & Waterfall Tour

Village & Rice Terrace Tour

Indonesia

Balinese Villages, Rice Terrace & Waterfall Tour

This Klook-listed private tour across Bali's Penglipuran traditional village, Tegalalang rice terraces, and Tegenungan Waterfall was assessed and accredited by CrescentRating as a Silver-tier Muslim-friendly activity, confirming halal meal availability and an itinerary free of non-halal inclusions.

Silver-tier Accredited Activity certification for the full-day itinerary

Halal meal availability verified along the tour route

No non-halal activities included in the itinerary

National Palace Museum Day Tour in Taipei City

Museum & Heritage Tour

Taiwan

National Palace Museum Day Tour in Taipei City

This Klook-listed private day tour to Taipei's National Palace Museum was assessed and accredited by CrescentRating as a Gold-tier Muslim-friendly activity, confirming halal dining options, mosque or prayer-place access along the route, and an itinerary free of non-halal inclusions.

Gold-tier Accredited Activity certification for the museum day tour

Halal dining and mosque/prayer-place access confirmed along the route

No non-halal activities included in the itinerary

Explore More Crescent Rated Establishments

Proprietary Intelligence

The Muslim Travel Intent
Tracker (MTIT)

Know exactly when and where Muslim travelers are planning their next trip. Give your product and sales teams the intelligence to align launches, departure schedules, and Muslim-friendly packages to real demand, not historical assumptions.

How MTIT Works

The Muslim Travel Intent Tracker is built from live survey data collected monthly across 15+ source markets, measuring near-term travel intent on a 0 to 100 scale, weighted by departure proximity.

Survey cadenceMonthly

Source markets covered15+

Data available sinceAug 2021

Score range0 to 100

AccessFree to read

View MTIT

Live Score and Trend

The current MTIT score (0 to 100) published monthly, plus a historical trend line showing how intent has moved over time. A rising score means Muslim travelers are moving from planning to booking. Operators, activity providers, and agents can use this to time package launches and promotional windows ahead of peak conversion.

Score and trend chart updated monthly

Typical Monthly Pattern and 6-Month Outlook

A seasonal radar showing which months consistently see the highest Muslim travel intent, alongside a 6-month forward projection. Useful for setting departure schedules, activity capacity, and Muslim-friendly package launches well before demand peaks appear in booking data.

Seasonal pattern and forward outlook published each edition

Key Travel Windows and Timing Distribution

The exact travel windows where intent clusters: Ramadan, Eid al-Fitr, Eid al-Adha, and Hajj season. Each window shows how intent builds in the weeks prior and how it distributes across departure timing. Operators and activity providers with Muslim-friendly certification can align packages to each window with precision.

Ramadan, Eid, and Hajj windows tracked with timing breakdowns

Where Demand Is Building and Who Is Travelling

A destination-level demand map showing which markets are generating the strongest outbound intent, combined with a traveler profile breakdown: travel purpose, companion type, and regional origin. Directly applicable to route planning, partner sourcing, and source-market sales targeting.

Demand by origin market and traveler profile published monthly

What We Offer

Four service lines.
One Muslim travel strategy.

Every service is designed to interlock. Operators and agents that engage across the full suite build compounding competitive advantage in the Muslim travel segment.

Expert Advisory