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CrescentRating — World's Leading Authority on Halal Travel
Travel Agent and Tour Operator Rating

Get your business Crescent Ratedagainst the CrescentRating Standard for Travel Agents and Tour Operators.

An independent audit of how a travel agent or tour operator designs, sells and runs Muslim-friendly travel. Meet every required criterion and the business becomes a Crescent Rated Tour Operator: one designation, with no tiers.

Annual plans from USD 350 per business.See plans and fees

Plans and fees

Two plans, priced by total staff.

  • Basic

    From

    USD 350per year, up to 10 total staff

    • Crescent Rating of the travel agent or tour operator
    • Remote video audit of the business
    • Crescent Rated Tour Operator designation
    • Rating decals and certificate (soft copy)
    • Listed on CrescentRating as a Crescent Rated Tour Operator (throughout the rating validity)
    • Listed on HalalTrip as a Crescent Rated Tour Operator (throughout the rating validity)
    • Rights to promote the business as a Crescent Rated Tour Operator during the rating validity
    • Standard announcement, one on each platform (IG, FB, X)
  • Enhanced

    From

    USD 550per year, up to 10 total staff

    Everything in Basic, plus:

    • Online training for staff (2 staff)
    • 6-months marketing promotions (IG, FB, X, LinkedIn)
    • Onboarding Consultation Call (60-min strategy session)
Annual fee per business, in USD, by total staff
Total staffBasicEnhanced
Up to 10350550
11 – 30600950
31 – 508001,300
More than 501,0501,700
What the audit covers

What we assess in your business.

Every business is audited against the CrescentRating Standard for Travel Agents and Tour Operators 2026 (CRS-TAG:2026). It rates the business: how it designs, sells and runs Muslim-friendly travel. It does not rate what is inside each package. Halal food, prayer stops, activities and accommodation in a package are rated separately, under a tiered Tour Package rating that is not launched yet.

criteria
16
areas
6
designation
1

Meet all ten required criteria and the business becomes a Crescent Rated Tour Operator. The six recommended criteria are assessed and shared with you as improvement areas; they do not affect the outcome.

  • Governance and Commitment

    Who owns Muslim-friendly travel in the business, and whether the commitment is written down.

    • Dedicated Muslim-friendly coordinatorRequired
    • Written Muslim-friendly service policyRequired
    • Muslim-friendly product development planRecommended
  • Product Integrity

    Whether a client can tell a Muslim-friendly package from a general one, wherever it is sold.

    • Clear labeling of Muslim-friendly packages: separated from general packages, and general packages carry no Crescent Rating or Muslim-friendly brandingRequired
    • Process to keep portal listings up to dateRequired
  • Supplier and Partner Management

    Whether the hotels, venues and transport in a trip were checked before they were booked.

    • Supplier vetting and Muslim-friendly contracts: hotels, venues and transport are vetted before contracting, with Muslim-friendly requirements stated in supplier contractsRequired
    • Partnering with Crescent Rated establishmentsRecommended
  • People and Competence

    Whether the people a client deals with know what a Muslim traveler needs.

    • Trained staffRequired
    • CrescentRating Accredited Tour GuidesRecommended
    • Muslim or female guides on requestRecommended
  • Client Service and Transparency

    Whether a client's needs are asked for at booking, and whether what they are told before departure is right.

    • Muslim-friendly needs captured at bookingRequired
    • Accurate pre-departure informationRequired
    • Post-trip feedback on Muslim-friendly aspectsRecommended
  • Complaints and Compliance

    What happens when something goes wrong, and whether changes and records are kept in order.

    • Complaints handling and cooperationRequired
    • Change reporting and record keeping: material changes reported within 14 days, records kept for at least 24 monthsRequired
    • Annual internal self-checkRecommended
Eligibility

What you need before the audit.

An applicant needs all six of these in place before the audit.

  • A valid tour operator license
  • A registered business with a verifiable address, contact person and website
  • At least 12 months of operating history
  • At least three Muslim-friendly packages ready for tour package rating assessment
  • Acceptance of the program terms and conditions, including consent to audits
  • Good standing with the licensing authority
How it works

From first contact to listing.

The steps marked "You" are yours; the audit, the designation and the listing are ours.

  1. You

    Contact us

    Tell the rating team about the business. They open the application with you.

    Contact the rating team
  2. You

    Apply

    Show that the business meets the eligibility requirements, and send the documents the standard calls for.

  3. CrescentRating

    Audit

    A remote video audit of the business, its documents and its people. There is no premises visit.

  4. CrescentRating

    Designate

    We review the audit report against the required criteria and confirm the designation.

  5. You

    Subscription fee

    Settle the annual subscription for the rating service.

  6. CrescentRating

    Publish

    Once rated, the business is listed as a Crescent Rated Tour Operator.

  7. You

    Display

    Download the rating collaterals and use them in your channels.

  8. All three

    Promote

    Promotion begins — HalalTrip campaigns to travelers, CrescentRating to the trade, and you through your own channels.

Questions

Before you apply.

Anything not answered here, ask the rating team.

How is the annual fee worked out?

By plan and by total staff: the whole headcount of the business. Each business pays one annual fee from the rate card on this page: USD 350 to USD 1,050 on Basic and USD 550 to USD 1,700 on Enhanced, depending on its size.

What is the difference between Basic and Enhanced?

Enhanced includes everything in Basic, and adds: Online training for staff (2 staff); 6-months marketing promotions (IG, FB, X, LinkedIn); Onboarding Consultation Call (60-min strategy session).

What does renewal cost?

Renewals are priced 15% below the rate card.

Is there more than one level, as for hotels?

No. Hotels are rated on a scale; a travel agent or tour operator either holds the Crescent Rated Tour Operator designation or does not. Doing more of the recommended criteria earns no higher level.

Do you visit our office?

No. The audit is a remote video audit. The business, its documents and its people are what is assessed, so there is no premises visit.

How many of our staff take the assessment?

More of them as the business grows, because nearly everyone at a tour operator deals directly with clients. By total staff: 1 to 4, 1 assessed; 5 to 10, 2 assessed; 11 to 20, 4 assessed; 21 to 30, 6 assessed; 31 to 40, 8 assessed; 41 to 50, 10 assessed; 51 and above, 12 assessed.

Can we apply online?

Not yet. Tell the rating team about the business through the contact form, and they will open the application with you.

Disclaimer. The scope of our evaluation is strictly limited to how the business designs, sells and runs Muslim-friendly travel, against the criteria of CRS-TAG:2026. Our assessment does not extend to, nor should it be interpreted as, an endorsement or approval of the business's broader perspectives or philosophies.

Ready to become a Crescent Rated Tour Operator?

Have the tour operator license and three Muslim-friendly packages ready, then contact the rating team to start.