Image Credit: Ascott Star Rewards
The global Muslim travel market is no longer a niche. As we move through 2026, the demand for travel experiences that seamlessly integrate lifestyle needs with faith-based requirements has reached an all-time high. In a decisive move to meet this demand, CrescentRating has officially partnered with The Ascott Limited (Ascott), one of the world’s leading hospitality companies.
This collaboration aims to set new benchmarks in Muslim-friendly hospitality. By integrating CrescentRating’s industry-leading standards into Ascott’s expansive global portfolio, we are ensuring that Muslim travelers can explore the world with peace of mind, knowing their core needs - ranging from Halal dining options to prayer facilities - are met with excellence.
The Power of the Muslim Travel Market
The business logic driving this partnership is clear. The global Muslim travel market is projected to continue its rapid expansion, with spending expected to reach an estimated $225 billion by 2028.
Modern travelers are no longer just looking for a room to stay, but also a seamless travel ecosystem where their values are respected and accommodated. This partnership positions Ascott at the forefront of this vast market opportunity, transforming inclusivity into a core competitive advantage while expanding options for Muslim travelers.
Featured Rated Establishments
Several Ascott properties have already undergone rigorous auditing and have been awarded Crescent Ratings, showcasing their dedication to inclusivity and cultural sensitivity.
Somerset Bencoolen Singapore (Crescent Rated 5)
Located in the heart of Singapore’s cultural district, Somerset Bencoolen Singapore sets the gold standard. With a Rating of 5, it offers easily accessible prayer facilities and a deep understanding of Halal culinary requirements, making it a premier choice for families and business travelers alike.
Somerset Maslak Istanbul (Crescent Rated 4)
In the vibrant business hub of Istanbul, Somerset Maslak Istanbul provides a sophisticated stay with a Rating of 4. The property excels in providing a homely atmosphere, complemented by facilities and services tailored to the needs of the modern Muslim traveler in one of the world’s most iconic Islamic heritage destinations.
Citadines Bacolod City (Crescent Rated 3)
As a rising star in the Philippines, Citadines Bacolod City has secured a Rating of 3. This rating highlights the property's commitment to providing essential Muslim-friendly amenities in a region where such specialized hospitality is rapidly becoming a key differentiator for international guests.
Somerset Central Salcedo Makati (Crescent Rated 2)
Situated in the Philippines' financial capital, Somerset Central Salcedo Makati has achieved a Rating of 2. This signifies the property’s foundational steps in recognizing the Muslim travel segment, offering basic prayer information and ensuring a welcoming environment for Muslim guests navigating the busy streets of Manila.
Defining the Future of Inclusive Lodging
The partnership between CrescentRating and Ascott is a commitment to empowering Muslim guests with greater clarity and confidence when choosing where to stay. As the travel landscape shifts, our dedication to enhancing the guest experience remains steadfast. This is only the beginning of a journey to ensure that hospitality excellence is synonymous with inclusivity, as we continue to rate and refine more properties across the globe.
Together, we are building a world where everyone feels at home, everywhere.
