Serbia in the GMTI 2026
Southern Europe · Non-OIC destination
Serbia ranks #106 of 150 destinations in the Mastercard-CrescentRating Global Muslim Travel Index 2026, with an overall score of 37 out of 100.
Among non-OIC destinations — those outside the Organisation of Islamic Cooperation — Serbia ranks #61. All 150 destinations are evaluated against the same ACES criteria; the non-OIC view helps such destinations benchmark against comparable peers.
Serbia improved 3 positions year-on-year, up from #109 in the GMTI 2025.
Its strongest ACES pillar is Environment, scoring 63.5 out of 100.
ACES pillar scores — Serbia, GMTI 2026
The GMTI scores every destination on four pillars: Access, Communication, Environment and Services. Scores are out of 100.
Serbia — GMTI score and rank by year
The GMTI moved to a 0–100 scale in 2015; no edition was published in 2020.
| Year | GMTI Score | Global Rank |
|---|---|---|
| 2015 | — | — |
| 2016 | 0 | #0 |
| 2017 | — | — |
| 2018 | — | — |
| 2019 | — | — |
| 2021 | 33 | #86 |
| 2022 | 31 | #81 |
| 2023 | 33 | #88 |
| 2024 | 34 | #114 |
| 2025 | 38 | #109 |
| 2026 | 37 | #106 |
Serbia — frequently asked questions
Is Serbia a Muslim-friendly travel destination?
According to the Mastercard-CrescentRating Global Muslim Travel Index 2026, Serbia ranks #106 of 150 destinations with an overall score of 37/100 on the ACES framework (Access, Communication, Environment, Services), with Environment as its strongest pillar (63.5/100).
What is Serbia's GMTI 2026 rank?
Serbia is ranked #106 globally in the GMTI 2026 and #61 among non-OIC destinations. Destinations with equal scores share the same rank.
How has Serbia performed in the GMTI over time?
Serbia has been ranked in the GMTI since 2016, moving from #0 in 2016 to #106 in 2026. The GMTI was not published in 2020.
What are Serbia's ACES scores in the GMTI 2026?
Serbia scores: Access 50, Communication 13.3, Environment 63.5, Services 25 (each out of 100). ACES measures Access, Communication, Environment and Services readiness for Muslim travellers.
Source: Mastercard-CrescentRating Global Muslim Travel Index 2026. How to cite: “Mastercard-CrescentRating Global Muslim Travel Index 2026, crescentrating.com/insights/gmti”. Data updated June 2026.